Loam & Linen
Shop the room, then come in and feel the linen
44h
From brief to delivery
- Client
- Loam & Linen
- Industry
- Retail
- Service
- Websites
- Delivered
- September 2026
The brief
Loam & Linen sold mostly through Instagram messages and a marketplace listing that hid who made what. Customers kept asking whether pieces were in stock on Church Street and how to book the potting workshops. The owners wanted one site that sold online, brought people through the door and gave their makers the credit.
What I did
- Designed the homepage around a shoppable bedroom photo
- Built product cards with maker names, prices and stock badges
- Put free local delivery and click & collect in front of every visitor
- Wrote short maker profiles that link to each maker’s pieces
- Added workshop dates and gift cards the owners update themselves
Hero, categories and new arrivals on mobile New arrivals with stock badges The full homepage