Notes on design and the web
Short, practical writing on web design, web development and branding.
Web design
What every homepage needs
Most homepages try to say everything and end up saying nothing. Here are the five parts I put on nearly every homepage, in order.
September 23, 2026 · 1 min read
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Web development
Why your website should load in under two seconds
Speed is not a technical detail. Slow pages lose visitors before they see a single word. What makes sites slow, and how I keep them fast.
September 16, 2026 · 1 min read
Web design
Design for the phone first
Most of your visitors arrive on a phone, yet most websites are still designed on a big screen and squeezed down. Here is why I start small.
September 9, 2026 · 1 min read
Branding
Choosing fonts for your brand: the two-font rule
Fonts do more for how your business feels than almost any other choice. A simple rule for picking them, and the mistakes I see most.
September 1, 2026 · 1 min read
Web development
Page builder or custom website?
Drag-and-drop builders promise a website in an afternoon. Sometimes that is the right call. Here is an honest comparison from someone who builds custom sites.
August 26, 2026 · 1 min read
Guides
What to prepare before your website brief
Ten minutes of preparation saves a day of back-and-forth. Here is exactly what to gather before you start a website project.
August 17, 2026 · 2 min read
Branding
Why your logo needs to work at 16 pixels
Your logo is seen far more often as a tiny icon than on a sign. Designing for the smallest size first leads to better logos at every size.
August 3, 2026 · 1 min read
Guides
Pay per project or subscribe: how to choose
A subscription is not right for everyone. A simple way to decide between a fixed-price project and a monthly design subscription.
July 20, 2026 · 1 min read