Notes on design and the web
Short, practical writing on web design, web development and branding.
Branding
Branding
Choosing fonts for your brand: the two-font rule
Fonts do more for how your business feels than almost any other choice. A simple rule for picking them, and the mistakes I see most.
September 1, 2026 · 1 min read
Branding
Why your logo needs to work at 16 pixels
Your logo is seen far more often as a tiny icon than on a sign. Designing for the smallest size first leads to better logos at every size.
August 3, 2026 · 1 min read